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On a bitterly cold day in Ulverstone, Tasmania, a heart-warming chat with Ross and Jan Woodhouse brings to light just how hard they’ve worked to get their family business to where it is today. Ross, 70, speaks with a frankness that leaves little to the imagination, as he and wife Jan discuss their working life and the pride they have in their family business – RC and JM Woodhouse & Sons – that has been involved in the logging industry fulltime since 2000. Sons Paul and Luke take care of operations while spirited daughter Sarani and daughter-in-law Sarah are responsible for administration. Sarani would have every right to feel a little aggrieved that ‘daughter’ isn’t referenced in the company name! “We desperately wanted a daughter and ended up with a tomboy,” jokes Ross.

Woodhouse case study